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"Zerobet RS" is a company located in Serbia. However, detailed information about this company is not widely available, so I will provide general information that is typical for companies in similar industry sectors.

1. Establishment and development: Companies like "Zerobet RS" usually start as small businesses with a specific vision and mission. The establishment of such a company is often followed by detailed planning and market analysis to determine in which market segment the company can operate best. In the case of "Zerobet RS", it can be assumed that the founders identified a specific need in the Serbian market that they wanted to meet.

2. Activity and services: Most companies in Serbia strive to provide services or products that are in line with local requirements and specifics. "Zerobet RS" could be involved in various sectors, such as technology, manufacturing, services, or trade. Their specific activity would define their target customers and type of business.

3. Technological development and innovation: Nowadays, technological progress is crucial for the success of any company. "Zerobet RS" would likely adopt new technologies and follow global trends to remain competitive in the market. This may include digitization of processes, use of advanced software solutions for business management, or development of innovative products and services.

4. Market strategy and presence: Developing an effective market strategy is key for any company. "Zerobet RS" could focus on building a strong brand identity, marketing, and promotion of their products or services. Also, the company could strive to expand into regional or international markets, which requires a good understanding of market trends and needs of different customers.

5. Social responsibility and sustainability: Companies in Serbia are becoming increasingly aware of the importance of social responsibility and sustainable business. "Zerobet RS" could also adopt practices that promote sustainability, ethical business, and contribution to the community. This could include environmental initiatives, support for local projects, or engagement in humanitarian activities.

6. Challenges and perspectives: Like any company, "Zerobet RS" likely faces various challenges, including competition, changing market, regulations, and economic fluctuations. The way the company manages these challenges can significantly impact its long-term success and growth.